What is Customer Identity and Access Management (CIAM)?

CIAM is a system or set of capabilities for managing and using the digital identity of end-users, customers, and anyone external to the organization. It ensures consumers can access appropriate digital assets, applications, and services, and manages their identity data within the organization’s systems.

What can we use CIAM for?

CIAM firstly provides registration, authentication, and authorization services for end-users, and ultimately aims to deliver an easy, frictionless way for customers to interact with your systems, driving conversions and building customer loyalty. It should store and manage consumer data securely, protect customer data including Personal Identifiable Information (PII), and prevent data breaches while supporting a seamless experience with the organization’s digital ecosphere.